Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
The report offers detailed coverage of Pay-per-click (PPC) Advertising industry and main market trends. The market research includes historical and forecast market data, demand, application details, price trends, and company shares of the leading Pay-per-click (PPC) Advertising by geography. The report splits the market size, by volume and value, on the basis of application type and geography.
The report forecast global Pay-per-click (PPC) Advertising market to grow to reach xxx Million USD in 2020 with a CAGR of xx% during the period 2020-2025.
First, this report covers the present status and the future prospects of the global Pay-per-click (PPC) Advertising market for 2015-2025.
And in this report, we analyze global market from 5 geographies: Asia-Pacific[China, Southeast Asia, India, Japan, Korea, Western Asia], Europe[Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland], North America[United States, Canada, Mexico], Middle East & Africa[GCC, North Africa, South Africa], South America[Brazil, Argentina, Columbia, Chile, Peru].
Key Companies
Google
Bing
Yahoo
Ask.com
AOL.com
Baidu
Wolframalpha
DuckDuckGo
Sogou
Market segment by Type, the product can be split into
Flat-rate PPC
Bid-based PPC
Market segment by Application, split into
Middle and Small-sized Enterprise
Large-scale Enterprise
At the same time, we classify Pay-per-click (PPC) Advertising according to the type, application by geography. More importantly, the report includes major countries market based on the type and application.
Market Segment as follows:
By Region
Asia-Pacific[China, Southeast Asia, India, Japan, Korea, Western Asia]
Europe[Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland]
North America[United States, Canada, Mexico]
Middle East & Africa[GCC, North Africa, South Africa]
South America[Brazil, Argentina, Columbia, Chile, Peru]
The research provides answers to the following key questions:
• What is the estimated growth rate and market share and size of the Pay-per-click (PPC) Advertising market for the forecast period 2020 - 2025?
• What are the driving forces in the Pay-per-click (PPC) Advertising market for the forecast period 2020 - 2025?
• Who are the prominent market players and how have they gained a competitive edge over other competitors?
• What are the market trends influencing the progress of the Pay-per-click (PPC) Advertising industry worldwide?
• What are the major challenges and threats restricting the progress of the industry?
• What opportunities does the market hold for the prominent market players?