Sports Analytics Market (Updated Version Available)
Sports Analytics Market Size, Share & Trends Analysis, By Type (On-field and Off-field), Component (Software and Service), Deployment (Cloud and On-premises), End-User (Teams and Individuals), By Region, Forecast Period- 2023-2030
Report ID : RI_673812 | Date : March 2023 |
Format : 
Key Market Overview:
The Sports Analytics Market was valued at USD 2.22 Billion in 2022, registering a CAGR of 28.1% during the forecast period (2023-2030), and the market is projected to be worth USD 12.87 Billion by 2030.
Sports analytics is the process of examination of sports data that include player\'s performance, recruitment, and business operation. Sports analytics operate by using mathematical and statistical rules. The analytics is bifurcated into on-field analytics and off-field analytics. On-field analytics is associated with player performance by focusing fitness and strategies. Moreover, off-field analytics uses statistics and helps the sport owner to increase profitability of the business. For instance, in July 2019, Catapult announced partnership with ShotTracker, to offer performance analytics for basketball teams. The collaboration provides performance data through Catapult software to collect individual player data.
Data analytics assist sport companies to increase fan base, improve marketing strategies, merchandise sales, and accumulation of sponsorships. Sports analytics helps to evaluate the performance of player and identify weaknesses thereby, enable coaches to make right decisions.
Additionally, rapid technological developments and adoption of cloud-based computing system has given remarkable importance to analytics. Traditionally, games completely relied on players performance and their abilities. However, advancements in analytics helps to plan in-game strategies to develop valuable insights in the game. Sports analytics aid to strategies the game plan to achieve success through data analytics. Additionally, the analytics provides advance approach to players, coaches, and management to improve skills and performance. Thus, changing sports dynamics and increasing adoption of advanced technology escalated the growth of sports analytics market.
Sports Analytics Report Coverage:
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Market Dynamics:
Driver:
Rising adoption of advanced technology and changing sports dynamics are driving the growth of sports analytics market
Rising adoption of advanced technology and changing sports dynamics are driving the growth of sports analytics market
Rapid technological developments and adoption of artificial intelligence, big data, machine learning, and cloud-based computing system has given remarkable importance to analytics. Sports analytics helps to enhance player performance, improve marketing strategies, and increase fan base. Thus, utilization of sports analytics to plan game tactics and improve business functionalities is boosting the growth of sports analytics market. For instance, in June 2022, Chyron introduced PAINT 9.3, AI-based solution for live sports. PAINT 9.3 offers the features including automatic player tracking tool and automatic pitch calibration.
Restraint:
Dependency of sport organizations on traditional analysis method and lack of awareness about benefits of sports analytics is hindering the growth of sports analytics market
Dependency of sport organizations on traditional analysis method and lack of awareness about benefits of sports analytics is hindering the growth of sports analytics market
Sport organizations are still dependent on traditional analysis method, hire retired sportspersons as coaches and physiotherapists to examine fitness. Thus, lack of awareness about benefits of sports analytics is hampering the growth of sports analytics market.
Sports Analytics Market Segmentation:
By Type:
The type segment is bifurcated into On-field and Off-field.
On-field analytics segment captured major market share of sports analytics in the year 2022 owing to benefits offered including health assessment and team analysis. Additionally, on field analytics helps to improve player and team performance. The analytics is used to enhance in game strategies.
Off-field analytics segment is expected to grow during forecast period due to rapid adoption by stakeholders, fantasy gaming, and betting applications to make precise decision to increase profitability. Moreover, off-field analytics is used to monitor data metrics including fan base, ticket sale, and merchandise sale.
By Component:
The component segment is classified into Software and Service.
Software segment holds largest revenue share of sports analytics market in the year 2022. Software provides visualized data and real time predictive analysis. Rapid digitalization and increasing adoption of advanced technologies such as artificial intelligence, big data, machine learning and cloud-based computing has augmented the demand of sports analytics software.
Software segment is projecting rapid growth during forecast period due to rising adoption of sports analytics software for player performance evaluation and tracking of fan engagement in sports. For instance, Liverpool FC adopted data analytics for Primer League and Campion League.
By Deployment:
The deployment segment is categorized into Cloud and On-premises.
Cloud segment accounted major market share for sports analytics market in the year 2022. Growing demand of visualized data and secured solutions to strategies gaming plans, cloud-based deployment model is driving the cloud segment of sports analytics market.
Cloud segment is projected to showcase rapid growth of sports analytics market due to rising adoption of cloud-based solution for data visualization and tracking player performance. For instance, HCL Technologies Limited collaborated with Cricket Australia, to provide digital technology for tracking player performance, fan engagement, and community engagement.
By End-User
The end-user segment is distributed into Teams and Individuals.
Teams segment accounted largest revenue share for sports analytics market in the year 2022 due to rising adoption of sports analytics technology to track player performance. Data analytics helps to get insights to improve player performance, health assessment, and team analysis. For instance, Microsoft offers Sports Performance Platform, a cloud based sports analytics, to track and improve team performance.
Teams segment is anticipated to showcase fastest growth of sport analytics market owing to increasing demand of sports analytics evaluate the performance of player and identify weaknesses thereby, enable coaches to make precise decisions.
By Region
The regional segment includes North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
North America holds major market share for sports analytics in the year 2022 owing to increasing developments in emerging technologies and adoption of artificial intelligence, big data, machine learning, and cloud-based system. For instance, in July 2019, Columbus Crew SC collaborated with IBM Services, to develop strategy and enable technology to offer interactive experience for players and coaches.
Asia Pacific region demonstrated rapid growth of sports analytics market due to increased investments in sports and rapid digitalization in developing countries such as China, India, and Japan. Additionally, developments in sports culture across developing countries is rising the demand of sports analytics in Asia Pacific market.
Sports Analytics Market Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Further, the surge in Research and Development (R&D), product innovation, various business strategies, and application launches have accelerated the growth of the Global Sports Analytics Market. Key players in the market include-
• Agile Sports Analytics LLC
• ChyronHego Corporation
• Deltatre
• Experfy Inc.
• Genius Sports Group
• Oracle Corporation
• SAP SE
• SAS Institute Inc.
• IBM Corporation
• Sportradar AG
• GlobalStep LLC
• Trumedia Networks, Inc.,
• HCL
• Stats Perform
• Zebra Technologies Corp.
• Catapult Group International Ltd
• Exasol
Recent Developments:
• In June 2021, Catapult acquired SBG Sports, sport data company, for improvement of growth strategy and enhance capabilities.
• In March 2021, Red Bull Racing collaborated with Oracle for Cloud infrastructure to improve power race strategies, fan engagement, and engine development.
The Sports Analytics Market was valued at USD 2.22 Billion in 2022, registering a CAGR of 28.1% during the forecast period (2023-2030), and the market is projected to be worth USD 12.87 Billion by 2030.
Sports analytics is the process of examination of sports data that include player\'s performance, recruitment, and business operation. Sports analytics operate by using mathematical and statistical rules. The analytics is bifurcated into on-field analytics and off-field analytics. On-field analytics is associated with player performance by focusing fitness and strategies. Moreover, off-field analytics uses statistics and helps the sport owner to increase profitability of the business. For instance, in July 2019, Catapult announced partnership with ShotTracker, to offer performance analytics for basketball teams. The collaboration provides performance data through Catapult software to collect individual player data.
Data analytics assist sport companies to increase fan base, improve marketing strategies, merchandise sales, and accumulation of sponsorships. Sports analytics helps to evaluate the performance of player and identify weaknesses thereby, enable coaches to make right decisions.
Additionally, rapid technological developments and adoption of cloud-based computing system has given remarkable importance to analytics. Traditionally, games completely relied on players performance and their abilities. However, advancements in analytics helps to plan in-game strategies to develop valuable insights in the game. Sports analytics aid to strategies the game plan to achieve success through data analytics. Additionally, the analytics provides advance approach to players, coaches, and management to improve skills and performance. Thus, changing sports dynamics and increasing adoption of advanced technology escalated the growth of sports analytics market.
Sports Analytics Report Coverage:
| Report Attributes | Report Details |
| Study Timeline | 2017-2030 |
| Market Size in 2030 (USD Billion) | 12.87 billion |
| CAGR (2022-2030) | 28.1 % |
| Base Year | 2022 |
| By Type | On-field and Off-field |
| By Component | Software and Service |
| By Deployment | Cloud and On-premises |
| By End-User | Teams and Individuals |
| By Geography | |
| Key Players | Agile Sports Analytics LLC, ChyronHego Corporation, Deltatre, Experfy Inc., Genius Sports Group, Oracle Corporation, SAP SE, SAS Institute Inc., IBM Corporation, Sportradar AG, GlobalStep LLC, Trumedia Networks, Inc., HCL, Stats Perform, Zebra Technologies Corp., Catapult Group International Ltd, Exasol. |
Market Dynamics:
Driver:
Rising adoption of advanced technology and changing sports dynamics are driving the growth of sports analytics market
Rising adoption of advanced technology and changing sports dynamics are driving the growth of sports analytics market
Rapid technological developments and adoption of artificial intelligence, big data, machine learning, and cloud-based computing system has given remarkable importance to analytics. Sports analytics helps to enhance player performance, improve marketing strategies, and increase fan base. Thus, utilization of sports analytics to plan game tactics and improve business functionalities is boosting the growth of sports analytics market. For instance, in June 2022, Chyron introduced PAINT 9.3, AI-based solution for live sports. PAINT 9.3 offers the features including automatic player tracking tool and automatic pitch calibration.
Restraint:
Dependency of sport organizations on traditional analysis method and lack of awareness about benefits of sports analytics is hindering the growth of sports analytics market
Dependency of sport organizations on traditional analysis method and lack of awareness about benefits of sports analytics is hindering the growth of sports analytics market
Sport organizations are still dependent on traditional analysis method, hire retired sportspersons as coaches and physiotherapists to examine fitness. Thus, lack of awareness about benefits of sports analytics is hampering the growth of sports analytics market.
Sports Analytics Market Segmentation:
By Type:
The type segment is bifurcated into On-field and Off-field.
On-field analytics segment captured major market share of sports analytics in the year 2022 owing to benefits offered including health assessment and team analysis. Additionally, on field analytics helps to improve player and team performance. The analytics is used to enhance in game strategies.
Off-field analytics segment is expected to grow during forecast period due to rapid adoption by stakeholders, fantasy gaming, and betting applications to make precise decision to increase profitability. Moreover, off-field analytics is used to monitor data metrics including fan base, ticket sale, and merchandise sale.
By Component:
The component segment is classified into Software and Service.
Software segment holds largest revenue share of sports analytics market in the year 2022. Software provides visualized data and real time predictive analysis. Rapid digitalization and increasing adoption of advanced technologies such as artificial intelligence, big data, machine learning and cloud-based computing has augmented the demand of sports analytics software.
Software segment is projecting rapid growth during forecast period due to rising adoption of sports analytics software for player performance evaluation and tracking of fan engagement in sports. For instance, Liverpool FC adopted data analytics for Primer League and Campion League.
By Deployment:
The deployment segment is categorized into Cloud and On-premises.
Cloud segment accounted major market share for sports analytics market in the year 2022. Growing demand of visualized data and secured solutions to strategies gaming plans, cloud-based deployment model is driving the cloud segment of sports analytics market.
Cloud segment is projected to showcase rapid growth of sports analytics market due to rising adoption of cloud-based solution for data visualization and tracking player performance. For instance, HCL Technologies Limited collaborated with Cricket Australia, to provide digital technology for tracking player performance, fan engagement, and community engagement.
By End-User
The end-user segment is distributed into Teams and Individuals.
Teams segment accounted largest revenue share for sports analytics market in the year 2022 due to rising adoption of sports analytics technology to track player performance. Data analytics helps to get insights to improve player performance, health assessment, and team analysis. For instance, Microsoft offers Sports Performance Platform, a cloud based sports analytics, to track and improve team performance.
Teams segment is anticipated to showcase fastest growth of sport analytics market owing to increasing demand of sports analytics evaluate the performance of player and identify weaknesses thereby, enable coaches to make precise decisions.
By Region
The regional segment includes North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
North America holds major market share for sports analytics in the year 2022 owing to increasing developments in emerging technologies and adoption of artificial intelligence, big data, machine learning, and cloud-based system. For instance, in July 2019, Columbus Crew SC collaborated with IBM Services, to develop strategy and enable technology to offer interactive experience for players and coaches.
Asia Pacific region demonstrated rapid growth of sports analytics market due to increased investments in sports and rapid digitalization in developing countries such as China, India, and Japan. Additionally, developments in sports culture across developing countries is rising the demand of sports analytics in Asia Pacific market.
Sports Analytics Market Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Further, the surge in Research and Development (R&D), product innovation, various business strategies, and application launches have accelerated the growth of the Global Sports Analytics Market. Key players in the market include-
• Agile Sports Analytics LLC
• ChyronHego Corporation
• Deltatre
• Experfy Inc.
• Genius Sports Group
• Oracle Corporation
• SAP SE
• SAS Institute Inc.
• IBM Corporation
• Sportradar AG
• GlobalStep LLC
• Trumedia Networks, Inc.,
• HCL
• Stats Perform
• Zebra Technologies Corp.
• Catapult Group International Ltd
• Exasol
Recent Developments:
• In June 2021, Catapult acquired SBG Sports, sport data company, for improvement of growth strategy and enhance capabilities.
• In March 2021, Red Bull Racing collaborated with Oracle for Cloud infrastructure to improve power race strategies, fan engagement, and engine development.
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| Multi user | : $5460 |
| Corporate user | : $7460 |
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