Key Market Overview:
Mobile Device Management Market is estimated to reach over USD 24.48 Billion by 2030 from a value of USD 4.85 Billion in 2022, growing at a CAGR of 22.43% from 2023 to 2030.
Mobile Device Management (MDM) is a technology solution that helps organizations manage, monitor, and secure mobile devices such as tablets smartphones, and laptops. MDM technology provides a centralized platform for managing and controlling the use of mobile devices in a corporate environment. The goal of MDM is to ensure that mobile devices are used in a secure and compliant manner and to prevent sensitive data from being leaked or compromised. MDM also enables companies to separate personal and work-related data on an employees device, allowing the employees to enforce policies and controls without infringing on personal privacy.
The growing demand for mobile-related software among various sectors such as IT & telecommunication and BFSI is driving the growth of the mobile device management market. The industries use different types of software to comply with government and industry regulations, protect sensitive data from security threats, and improve productivity by enabling employees to use own mobile devices for work. For instance, in December 2020, Google launched Android Enterprise Essentials, a mobile device management service for small businesses. The new service allows small enterprises to use a lock screen and encryption to protect company data.
Mobile Device Management Report Coverage
|Report Attributes||Report Details|
|Market Size in 2030 (USD Billion)||24.48 Billion|
|CAGR (2022-2030)||22.43 %|
|By Solution||Device Management, Application Management, Content Management, Service Management, and Security Management|
|By Deployment||On-Premises and Cloud|
|By Enterprise Size||Large Enterprise and Small & Medium Size Enterprises|
|By End Use||BFSI, Government, Healthcare, IT and Telecommunications, Retail, and Others|
|By Geography||Asia-Pacific [China, Southeast Asia, India, Japan, Korea, Western Asia] |
Europe [Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey]
North America [United States, Canada, Mexico]
Middle East & Africa [GCC, North Africa, South Africa]
South America [Brazil, Argentina, Columbia, Chile, Peru]
|Key Players||Microsoft Corporation, IBM Corporation, Blackberry Limited, VMware, Inc., MobileIron, Inc., AirWatch (VMware), Citrix Systems, Inc., Good Technology (BlackBerry), SOTI Inc., JAMF Software LLC|
The increasing use of mobile devices such as smartphones and tablets in the workplace by employees has created a need for companies to manage and secure devices. The security of devices is needed to protect corporate data as mobile devices are susceptible to security threats such as malware, phishing, and data theft. The increasing usage of mobile in the corporate sector raises the demand to install security to prevent the misuse of business-critical data. MDM solutions help to mitigate such threats by providing features such as device encryption, remote wipe, and two-factor authentication. Hence, organizations are forced to employ strict security protocols such as mobile device management. For instance, according to GSMA Intelligence, in 2020, globally, mobile technologies and services have contributed USD 4.4 trillion in economic value added, with an estimated increase of USD 480 billion by 2025, bringing the total value to nearly USD 5 trillion.
The mobile device management market is hampered by the existence of strict government regulations, particularly around employee privacy and data protection. For instance, in the European Union, regulations such as the General Data Protection Regulation (GDPR) and the ePrivacy Directive require organizations to obtain explicit consent from employees before monitoring mobile devices or collecting personal data. The adoption of such regulations, restraint the organizations to implement MDM solutions that involve monitoring or controlling employee-owned devices.
In the context of safeguarding sensitive information, organizations at present are more prone to cyberattacks and data theft, which is propelling the demand of mobile device management services. Therefore, the integrated approach of using User and Entity Behavior Analytics (UEBA) and Mobile Device Management (MDM) solutions is expected to create future opportunities for the market growth. By combining MDM data with UEBA, an organization gains a more comprehensive view of user behavior across multiple devices, which is expected to improve the detection of anomalous behavior and potential security threats. MDM solutions integrated with UEBA help organizations to detect potential security risks and take action accordingly to prevent security incidents.
Mobile Device Management Market Segmentation:
The deployment segment is bifurcated into On-Premise and Cloud. The cloud segment dominates the market and generates maximum revenue. Cloud-based solutions provide enhanced flexibility and scalability compared to on-premises solutions, enabling organizations to efficiently manage the devices, users, and applications without the need for additional hardware investment. Also, Cloud-based solutions are accessed from anywhere with an internet connection, which allows organizations to manage mobile devices remotely. For instance, in November 2022, Microsoft moves IT infrastructure management to the cloud with Microsoft Azure for monitoring, backup, and security tools to create a customer-focused self-service management environment.
The on-premises segment is expected to register the fastest CAGR during the forecast period due to the rising preference for on-premises solutions in industries where data privacy and security regulations are strict. On-premises solutions provide more control and have the customization ability to meet specific security and compliance requirements. On-premises solution is largely used in the healthcare industry where healthcare workers deal with sensitive patient data daily, so the mobile device management solution must be highly secure. With on-premises solutions, chances of cyberattack are comparatively less and organizations have complete control over the data and implement security protocols and encryption methods to meet specific needs.
The solution segment is divided into device management, application management, content management, service management, and security management. The device management dominates the market in 2022 and generates maximum revenue. Device management solution is a fundamental aspect of MDM and offers a wide range of features and capabilities, such as device enrollment and provisioning, policy enforcement, remote wipe, and tracking and reporting. Incorporation of such features is essential for organizations to maintain control over mobile devices and to ensure that the data remains secure. Key market players constantly focus on the launch of creative solutions or collaborations to strengthen the position in the market. For instance, in November 2022, 42Gears and Newland EMEA enter into strategic partnership to simplify mobile device management for Speedata by Newland Product Line.
The service management is expected to register the fastest CAGR during the forecast period. Service management solutions allow organizations to remotely manage and troubleshoot devices, such as diagnosing and fixing technical issues, and providing support to users in the field. Also, service management solutions help organizations increase productivity, reduce downtime, and enhance the user experience, making service management a critical aspect of any MDM strategy.
By Enterprise Size
The enterprise size segment is bifurcated into large enterprises and small & medium size enterprises. The large enterprise dominates the market as large enterprises have a larger number of devices and users to manage, which creates a greater demand for MDM solutions. Also, large enterprises have the resources to invest in MDM solutions and have dedicated IT staff to manage the mobile devices. Large enterprises are often subject to more stringent regulatory compliance requirements, such as HIPAA or GDPR, that require comprehensive MDM solutions to meet compliance requirements. For instance, in February 2020, BlackBerry launched Digital Workspace for remote file access to securely and remotely access applications, desktops, and files. BlackBerry Digital Workspace allows users to access information and content that is available within the companys secure network, even when the device is offline.
Small & medium size enterprises are anticipated to register the fastest CAGR during the upcoming years as SMEs are increasingly adopting mobile devices to support business operations. The trend is expected to continue, driven by the need for increased productivity, flexibility, and agility in small & medium enterprises that demands MDM solutions. For instance, in December 2020, Barramundi Group launched three options for fitting mobile device management namely, Company Owned Business Only (COBO), Company Owned Personally Enabled (COPE), and Bring Your Own Device (BYOD) and Company Owned Single Use (COSU).
The end-user segment is categorized into BFSI, government, healthcare, IT and telecommunications, retail, and others. The Banking, Financial Services, and Insurance (BFSI) industry has dominated the market and generated maximum revenue in 2022. MDM solutions help banks and financial institutions to manage mobile device assets more effectively by providing tools for inventory management, tracking, and reporting. The tools such as Informatica and IBM, are used for identifying and locating lost or stolen devices, managing device lifecycles, and optimizing device usage. Mobile payments are becoming increasingly popular in the BFSI industry, and MDM solutions ensure that mobile payment transactions are secure and compliant with industry standards. The tools such as Talend MDM and Oracle MDM are used for securing mobile payment applications, encrypting transaction data, and ensuring that only authorized users and devices have access to payment information. For instance, in February 2022, INSEC Security announced a partnership with BriefCam to provide customers with real-time insights, enhancing user ability to identify and respond to potential security threats.
The healthcare segment is projected to register the fastest CAGR during the forecast period. Telemedicine is becoming increasingly popular in the healthcare industry, and MDM solutions help to ensure that patient data is secure and protected while enabling seamless access to telemedicine services. MDM solutions have gained importance for securing telemedicine applications, encrypting patient data, and ensuring that only authorized users and devices have access to patient information.
North America dominates the market and holds the largest share in 2022 due to the fast-growing IT sector that generates innovative solutions to protect sensitive data. Enterprises are expanding the operations and utilizing customized application development tools and mobile collaboration software. Many regional companies in North America are increasing partnerships and offering innovative management software services to increase the global footprint. For instance, in June 2020, BlackBerry and Bell partnered to deliver enhanced mobile threat defense to enterprise customers. The partnership aims to provide customers with a comprehensive security solution that combines BlackBerrys mobile threat detection and response capabilities with Bells network security services.
Asia-Pacific is expected to register the highest CAGR during the forecast period owing to the increasing demand for securing and protecting critical data. Countries like India promote the growth of SMEs that demands mobile device management solutions, hence, propel market growth. Also, the growing healthcare sector in China, Japan, and India demands MDM solutions for security policies and protocols to protect patient data and comply with regulatory requirements. MDM solutions provide features such as encryption, password policies, and remote wipe capabilities to protect data on mobile devices that boost market growth.
Mobile Device Management Market Competitive Landscape:
The Mobile Device Management Market is highly competitive, with a large number of players posing an extensive range of products and solutions. The players compete based on factors such as product features, technology, quality, price, after-sales services, and distribution network. The market is constantly evolving, with players investing in research and development to introduce new products and enhance existing ones. Key players are: -
• Microsoft Corporation
• IBM Corporation
• Blackberry Limited
• VMware, Inc.
• MobileIron, Inc.
• AirWatch (VMware)
• Citrix Systems, Inc.
• Good Technology (BlackBerry)
• SOTI Inc.
• JAMF Software LLC
• In September 2022, Soti launched SOTI MobiControl 15.6 which offers enhanced security features, including a secure boot process, encrypted file system, and advanced certificate management.
• In October 2021, VMware launched the ‘Cloud‑Smart\' Approach for the Multi‑Cloud Era at VMworld 2021. The services will help deliver a faster and smarter path to the cloud for digital businesses, thus providing customers with the ability to build, run, and better secure apps across any cloud with freedom and flexibility.