Key Market Overview:
Immunity boosting food products Market size was worth over USD 21.74 Billion in 2022 and is anticipated to reach over USD 48.32 Billion by 2030, registering a CAGR of 10.5% during the forecast period (2022-2030).
Immunity boosting food products also known as immune boosters are the products that are consumed to provide our body with additional health benefits to strengthening the immune system of the body. They are used to minimize nutritional deficiencies in the body. Some of the most commonly available immunity-boosting foods are probiotics and prebiotics, dietary supplements, food products such as nuts, fruits and vegetables, dairy products, and many more. A strong immune system helps to keep our body healthy. Keeping a balanced diet and doing exercise regularly helps in keeping our immune system stronger, certain foods provide essential nutrients that help our body to fight against pathogenic infections. Recently, these immune-boosting foods were extensively consumed with the advent of COVID-19 to fight against the coronavirus. One of them was vitamin C, which is the biggest immunity booster of all time. Natural food products boosting immunity include lemons, oranges, broccoli, almonds, walnuts, and many more. As a substitute for this, many people consume supplements for vitamin C, vitamin D, and zinc.
Rising concerns among consumers about preventive healthcare and the effectiveness of immune-boosting foods are expected to rise in the global immune-boosting foods market. As a result, the demand for organic food products is rising among health-conscious individuals. According to a US-based International non-governmental and lobbying organization, the number of people downloading fitness apps increased by 50% in 2020. Therefore, the growing trend of consumption of immunity-boosting foods along with an increase in the disposable income of people is driving the growth of the global market.
|Report Attributes||Report Details|
|Market Size in 2030 (USD Billion)||48.32 Billion|
|By Nature||Organic and Conventional|
|By Product||Herbs & Spices, Nuts & Seeds, Fruits & Vegetables, Probiotics & Prebiotics, Dairy-based Products and Others|
|By Distribution Channel||Online and Offline|
|By End-Use||Infants & Children, Adults|
|By Geography||Asia-Pacific [China, Southeast Asia, India, Japan, Korea, Western Asia] Europe [Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland] North America [United States, Canada, Mexico] Middle East & Africa [GCC, North Africa, South Africa] South America [Brazil, Argentina, Columbia, Chile, Peru]|
|Key Players||Nestle S.A., Danone SA, Olam International, Diamond Foods, LLC., Fonterra Group Cooperative Limited, Blue Diamond Growers, Dole Food Company, Inc., Hines Nut Company, Pinnacle Foods Corp., Associated British Foods Plc.|
The increasing number of chronic illnesses and diseases worldwide results in a surge in the demand for immune-boosting foods and supplements to recover in much faster way. Global pandemic such as COVID-19 has played a major role in creating awareness of better eating habits and a healthy lifestyle. Even doctors have started to prescribe such immunity-boosting foods to their patients to fight against diseases. Furthermore, with the increasing age of old people, immunity tends to decrease resulting in an increasing number of diseases. This is further increasing the demand for the immunity boosting food products market which is expected to flourish during the forecast period.
The high costs of raw materials used in manufacturing these immune boosters have a great impact on the final prices of these products. This increases the prices of immunity boosting food products, which is a prominent factor hampering the growth of the global market. Moreover, the lack of awareness among people about the right quantities of consuming these products is further restraining the growth of the market.
The sales of immunity-boosting food products through online channels are the major opportunity for the market to excel in the forecast period. Such online channels help in easy access to such immune-boosting foods for people living in both rural and urban areas. People who cannot visit supermarkets or specialty stores due to their busy schedules can easily buy these products through these channels. Furthermore, the rising number of the aged population will further increase the demand for such immune-boosting foods. Moreover, the rising trend of consuming immunity-boosting food products is due to increased are providing potential opportunities for the growth of the global market in the forecast period.
Although COVID-19 had severely affected global businesses and industries through the lockdowns and government restrictions to maintain social distancing. The supply and production of immunity-boosting food products declined as a result of restrictions across the globe. But the demand for immunity-boosting foods increased among people due to the advent of COVID-19. They were widely used in dietary supplements, pharmaceuticals, and nutraceuticals. A strong immune system is a key factor in the treatment of COVID-19 patients. Therefore, doctors were prescribing the consumption of such products to fight against coronavirus. As a result, COVID-19 had a positive impact on the global market. Post-COVID, there is a scope of easy reach among potential customers due to surged health consciousness among the population.
Immunity boosting food products Market Segmentation:
Based on the nature, the market is bifurcated into organic and conventional segments. The conventional segment accounts for the highest revenue share in the forecast period. These are the products that are made using pesticides and chemical herbicides. Farmers also use antibiotics and growth hormones for the production of conventional immunity-boosting products. Due to this reason, the prices for conventional food products are quite low accounting for its high market share. Organic immunity-boosting food products, on the other hand, are grown without the use of fertilizers, growth regulators, and additives. Therefore, the prices of such products are high in comparison to conventional food products.
Based on the product, the market is segmented into nuts & seeds, fruits & vegetables, probiotics & prebiotics, herbs & spices dairy-based products, and others. Fruits and vegetables are emerging as the most common immunity-boosting food products. Their easy accessibility and high nutritious value account for the growth of this segment. Probiotics and prebiotics make use of beneficial microorganisms to provide nutritional aspects to the body. Prebiotics are present in fruits, vegetables, and whole grains whereas probiotics are present in fermented foods such as yogurt. Dairy-based products are derived from animals such as cows and buffalo and have high nutritious value. Nuts & seeds including almonds and walnuts are a good source of proteins, fibers, vitamins, and minerals. Herbs and spices are good sources of antioxidants and play an important role in avoiding various diseases like cancer, cardiovascular diseases, and others.
By Distribution Channel
The distribution channel segment is divided into online and offline. Immunity-boosting food products are sold through E-commerce and company-owned websites. Whereas they are also available offline in retail chains such as supermarkets & hypermarkets, convenience stores, and specialty stores. The factors such as the availability of a wide range of products, in-store discounts for new product launches, and bulk purchasing options at the same location are estimated to support the growth of the supermarket stores segment. Also, online stores are expected to register substantial growth during the forecast period owing to the consumer shift to reduced visits to physical stores for product purchases. This is mainly due to the busy lifestyle of the working population and increased benefits to the sellers in terms of upfront cost reduction such as store repairs, rents, shop design, and inventory. Further, the customer benefits such as quick price comparison, fast product delivery, and the comfort of shopping from home are a few benefits that favor the preference for online channels among the majority of the population.
Based on the end-user, the market is segmented into infants & children, and adults. The adult segment is anticipated to account for the largest immunity boosting food products market share in the forecast period. This is mainly due to the increase in the number of chronic diseases among the elderly population, making them consume more immune-boosting foods. Additionally, the growing awareness among the aged population in terms of preventive antibiotics or food products also results in high demand for such immunity-boosting products. Further, infants and children also consume immunity-boosting foods as prescribed by their general physician. It is difficult to make young kids or infants eat natural immunity-boosting food such as broccoli, spinach, cauliflower, and others. Thus, several pediatricians prescribe certain supplements rich in calcium, vitamin D, vitamin C and zinc, which play a major role in supporting healthy growth among kids.
The regional segment includes Asia Pacific, North America, Europe, the Middle East, and Africa, Latin America. The North-American region dominated the immunity-boosting food product market and is anticipated to account for the largest share during the forecast period. The main reason is the increased awareness regarding wellness and healthy lifestyles among the population. Moreover, the high disposable income of people and the presence of numerous manufacturers of immune-boosting food products are also expected to support the market growth in the North-American region.
The United States is a global producer of immunity-boosting food products. Further, the Asia-pacific region is also expected to support the market growth in terms of revenue and volume. The increasing number of emerging economies is the major driver of this regional segment. Additionally, the presence of a large patient pool in this region also results in high consumption of such immunity-boosting products through natural or prescribed supplements to fight against diseases.
Immunity boosting food products Market Competitive Landscape:
The nature of competition in terms of the global market is primarily moderate due to the presence of extensive numbers of market players and the scope of introducing innovative food products. These industry players mainly focus on structuring their business strategies in innovative ways to grab a substantial market position in market circumstances. Thus, multiple parameters such as collaborative efforts and joint ventures, SWOT analysis, and the development of product launches play a crucial role in understanding exact market trends and activities. The following are the major industry players that currently operate in the market–
• Nestle S.A.
• Danone SA
• Fonterra Group Cooperative Limited
• Blue Diamond Growers
• Olam International
• Diamond Foods, LLC.
• Dole Food Company, Inc.
• Hines Nut Company
• Pinnacle Foods Corp.
• Associated British Foods Plc
• In December 2020, Weikfield Foods Private Limited launched two immunity-boosting products – Pahadi Kahwa and Divya Kawach to support its position in the immunity-boosting products sector.
• In 2020, TATA consumer products has launched new tea with immunity-boosting ingredients such as Tulsi, ginger, and others.