Digital OOH Market (Updated Version Available)

The report offers detailed coverage of Digital OOH industry and main market trends. Digital out-of-home (DOOH) refers to dynamic media distributed across placed-based networks in venues including, but not limited to: cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barber shops, and public spaces. PQ Media defines DOOH by two major platforms, digital place-based networks (DPN) and digital billboards & signage (DBB); DOOH networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons. DOOH media benefits location owners and advertisers alike in being able to engage customers and/or audiences and extend the reach and effectiveness of marketing messages. It is also referred to as digital signage.
The rising expenditure of the FMCG industry is one of the key trends that will gain traction in the digital OOH market during the forecast period. With the increasing popularity of FMCG market, there is a rise in the advertising budget. The introduction of several products and the growing competition between FMCG manufacturers, companies are focusing on adopting new advertising platforms to help them reach a wide range of customers.
Characterized by the presence of several players, the digital OOH market appears to be highly fragmented.
APAC will be the major revenue contributor to the out-of-home digital advertising market throughout the forecast period. Factors such as the growing infrastructure and the growth of the fast-moving consumer goods market, will drive the growth of the digital OOH market in this region.
The market research includes historical and forecast market data, demand, application details, price trends, and company shares of the leading Digital OOH by geography. The report splits the market size, by volume and value, on the basis of application type and geography.

The report forecast global Digital OOH market to grow to reach xxx Million USD in 2020 with a CAGR of xx% during the period 2021-2027.

COVID-19 Impact
Report covers Impact of Coronavirus COVID-19: Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost every country around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the Digital OOH market in 2020. The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor/outdoor events restricted; over forty countries state of emergency declared; massive slowing of the supply chain; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about future.


First, this report covers the present status and the future prospects of the global Digital OOH market for 2015-2027.

Key Companies
Clear Channel Outdoor
JCDecaux            
Lamar Advertising           
OUTFRONT Media 

At the same time, we classify Digital OOH according to the type, application by geography. More importantly, the report includes major countries market based on the type and application.

Market by Order Type
In-store advertising
Outdoor advertising

Market by Application
Retail
Recreation
Banking
Transportation
Education

Market Segment as follows:
By Region
Asia-Pacific[China, Southeast Asia, India, Japan, Korea, Western Asia]
Europe[Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland]
North America[United States, Canada, Mexico]
Middle East & Africa[GCC, North Africa, South Africa]
South America[Brazil, Argentina, Columbia, Chile, Peru]

The research provides answers to the following key questions:
• What is the estimated growth rate and market share and size of the Digital OOH market for the forecast period 2021 - 2027?
• What are the driving forces in the Digital OOH market for the forecast period 2021 - 2027?
• Who are the prominent market players and how have they gained a competitive edge over other competitors?
• What are the market trends influencing the progress of the Digital OOH industry worldwide?
• What are the major challenges and threats restricting the progress of the industry?
• What opportunities does the market hold for the prominent market players?

For any other requirements, please feel free to contact us and we will provide you customized report.