The prime objective of this report is to help the user understand the market in terms of its definition, segmentation, market potential, influential trends, and the challenges that the market is facing with 10 major regions and 30 major countries.
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
The market research includes historical and forecast market data, demand, application details, price trends, and company shares of the leading Pay-per-click (PPC) Advertising by geography. The report splits the market size, by volume and value, on the basis of application type and geography.
The report forecast global Pay-per-click (PPC) Advertising market to grow to reach xxx Million USD in 2020 with a CAGR of xx% during the period 2021-2027.
Note – In order to provide more accurate market forecast, all our reports will be updated before delivery by considering the impact of COVID-19.
First, this report covers the present status and the future prospects of the global Pay-per-click (PPC) Advertising market for 2015-2027.
Key Companies
Google
Bing
Yahoo
Ask.com
AOL.com
Baidu
Wolframalpha
DuckDuckGo
Sogou
At the same time, we classify Pay-per-click (PPC) Advertising according to the type, application by geography. More importantly, the report includes major countries market based on the type and application.
Market by Order Type
Flat-rate PPC
Bid-based PPC
Market by Application
Middle and Small-sized Enterprise
Large-scale Enterprise
Market Segment as follows:
By Region
Asia-Pacific[China, Southeast Asia, India, Japan, Korea, Western Asia]
Europe[Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland]
North America[United States, Canada, Mexico]
Middle East & Africa[GCC, North Africa, South Africa]
South America[Brazil, Argentina, Columbia, Chile, Peru]
The research provides answers to the following key questions:
• What is the estimated growth rate and market share and size of the Pay-per-click (PPC) Advertising market for the forecast period 2021 - 2027?
• What are the driving forces in the Pay-per-click (PPC) Advertising market for the forecast period 2021 - 2027?
• Who are the prominent market players and how have they gained a competitive edge over other competitors?
• What are the market trends influencing the progress of the Pay-per-click (PPC) Advertising industry worldwide?
• What are the major challenges and threats restricting the progress of the industry?
• What opportunities does the market hold for the prominent market players?
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