The worldwide DSP (Demand-Side Platform) market touched xxx million USD with a CAGR xx % from 2015-2019 around the world. In the future, it is predicted to reach xxx million USD in 2020 with a CAGR xx % from 2020 to 2025.
DSP (Demand-Side Platform) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.
RTB is the most widely used DSP (Demand-Side Platform) in market, which accounts for about 67.17% of the whole DSP (Demand-Side Platform) market, because of its widely used by the majority companies.
From the view of region, the United States has about 38% market share in the world in 2018. Although Europe hold the smaller market, they will witness their faster growth in the next few years with the development of economy in these regions.
s the report focuses on global DSP (Demand-Side Platform) market, mainly in Europe and Asia Pacific, North America, Middle East and Africa, and South America. This report segmented the market on the basis of regions, manufacturers, applications, and type.
in addition, this report introduces market competition situation among the vendors and company profile, besides, market price analysis and value chain features are covered in this report.
In market segmentation by manufacturers, the report covers the following companies-
Criteo
Double Click
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Dataxu
Mediamath
SocioMatic
Sizmek
Tubemogul
Oath Inc
AdForm
Amobee
Centro Inc
In market segmentation by geographical regions, the report has analyzed the following regions-
North America (USA, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Columbia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
In market segmentation by types covers:
RTB (Real Time Bidding)
PPB (Programmatic Premium Buying)
In market segmentation by applications :
Retail
Automotive
Financial
Telecom
Others
Apart from the drivers, restraints, and opportunities, the report also offers competitive landscape, including various growth strategies adopted by profiled players for establishing significant position in the industry. The segmentation included in the comprehensive report will help respectable manufacturers to set up their processing units in the regions and increase their global presence. This would also benefit the industry and increase the company\'s product portfolio.
The research provides answers to the following key questions:
• What is the estimated growth rate and market share and size of the DSP (Demand-Side Platform) market for the forecast period 2020 - 2025?
• What are the driving forces in the DSP (Demand-Side Platform) market for the forecast period 2020 - 2025?
• Who are the prominent market players and how have they gained a competitive edge over other competitors?
• What are the market trends influencing the progress of the DSP (Demand-Side Platform) industry worldwide?
• What are the major challenges and threats restricting the progress of the industry?
• What opportunities does the market hold for the prominent market players?